فهرست :
1. Introduction to Marketing Management
2. Commercial Bands
3. Business and Law: The Law of Contract
4. The Principles of Insurance
5. Consumer Behavior
6. The New Products
7. Financial Analysis for Marketing Planning
8. Sales Forecasting
9. Marketing Channels
10. The Nature of Marketing Research
11. Service Marketing
12. The Scope of Strategic Management
13. Developing Competitive Advantage
14. The Evolution of International Business
15. History of the International Monetary System
References
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